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Case Study
Retail

Shake Shack: Self-Service Kiosk

Shake Shack reached out and wanted a rebrand of their iconic app for both iOS and Android.

Shake Shack Self-Service Kiosk
Role
UI Designer
Platform
Kiosk (Android)
Industry
Quick Service Restaurant
Focus
Digital Ordering

Project Overview

Shake Shack reached out and wanted a rebrand of their iconic app for both iOS and Android. The Android portion of this app was under my supervision and it came out quite nicely after only a few revisions. These updates were much needed to bring this app around to a modernized look and feel.

Key Features

  • Visual menu navigation optimized for touchscreen interaction
  • Customization interface for burgers, shakes, and sides
  • Quick checkout with payment processing
  • Order confirmation and pickup number display

Design Approach

Created a touch-optimized interface with large, clear buttons and appetizing food photography. Designed the flow to minimize steps while providing full menu customization. Extensive usability testing in restaurant environments to validate speed and ease of use.

Design Screens

Outcome

Successfully deployed across Shake Shack locations, reducing wait times and improving order accuracy. The kiosk interface maintained the brand's personality while streamlining the ordering process.

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