Anheuser-Busch: TapWiser B2B Portal
TapWiser is Anheuser-Busch InBev's wholesale B2B portal for on-premise retailers.
- Role
- UI Designer
- Platform
- iOS, Android
- Industry
- Enterprise B2B
- Focus
- Global Distribution
Project Overview
The TapWiser app is Anheuser-Busch InBev's wholesale B2B portal for on-premise retailers (bars, restaurants, hotels, concert venues, etc.). The app makes placing orders faster and easier. And with innovative features beyond ordering, TapWiser will empower you to take your establishment to the next level.
Key Features
- →Simplified bulk ordering interface for high-volume transactions
- →Real-time inventory visibility across multiple warehouses
- →Automated reorder recommendations based on historical data
- →Multi-currency and multi-language support for global operations
Design Approach
Focused on reducing cognitive load for distributors placing large-scale orders. Prioritized speed and accuracy through intelligent defaults, keyboard shortcuts, and batch operations. Extensive user testing with distributors in multiple markets to validate workflow efficiency.
Design Screens
Outcome
Successfully deployed across AB InBev's global distribution network, reducing order processing time and improving inventory accuracy. The platform's mobile-first design enabled distributors to manage orders from anywhere.