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Case Study
Retail
Forever 21: Fashion Commerce App
A complex project from reworking CMS image sizes to expanding to newer devices and engaging younger audiences.
- Role
- Lead UI Designer
- Platform
- iOS, Android
- Industry
- Fashion Retail
- Focus
- Mobile Commerce
Project Overview
Forever 21 was a complex project from reworking the CMS's image sizes, to expanding to the newer iPhone 6+ / XXXHDPI devices, and creating an app that engages the younger audiences. It was a fun project to tackle and the final product turned out amazing.
Key Features
- →Sign in with Facebook or an F21 account, with a skip option
- →Inspiration tab carrying lookbooks, shop-by-outfit and video features
- →Shop tab with department categories and Shop Now entry points
- →In-app inbox delivering promotional offers and discount codes
- →Section tabs — Inspiration, Social, Shop, Inbox, More — with wishlist and shopping bag