Forever 21: Mobile Commerce App
A complex project from reworking CMS image sizes to expanding to newer devices and engaging younger audiences.
- Role
- Lead UI Designer
- Platform
- iOS, Android
- Industry
- Fashion Retail
- Focus
- Mobile Commerce
Project Overview
Forever 21 was a complex project from reworking the CMS's image sizes, to expanding to the newer iPhone 6+ / XXXHDPI devices, and creating an app that engages the younger audiences. It was a fun project to tackle and the final product turned out amazing.
Key Features
- →Native mobile architecture with improved performance
- →Enhanced product browsing and search capabilities
- →Streamlined checkout process with saved payment methods
- →Push notifications for promotions and order updates
Design Approach
Coordinated development teams across iOS, Android, backend, and QA. Managed sprint planning, technical dependencies, and release schedules. Established testing protocols and performance benchmarks to ensure quality standards were met throughout the migration.
Design Screens
Outcome
Successfully launched native apps on both platforms, achieving significant improvements in app performance, user engagement, and conversion rates. The migration established a solid foundation for future mobile commerce enhancements.