Belk Inc.: Omnichannel Rewards
Shop, browse, share & save on Modern, Southern Style wherever you are.
- Role
- UI Designer
- Platform
- iOS, Android
- Industry
- Department Store Retail
- Focus
- Loyalty Integration
Project Overview
Belk is an American mid-range to upscale department store chain. With the app you can shop, browse, share & save on Modern, Southern Style wherever you are. It's the best of the Belk department store at your fingertips!
Key Features
- →Real-time rewards balance and points calculation
- →One-tap rewards application at checkout
- →Personalized offers and rewards recommendations
- →Unified rewards experience across mobile and in-store
Design Approach
Created an intuitive rewards integration that surfaced savings opportunities without disrupting the checkout flow. Designed clear visual indicators for available rewards and points earnings. Extensive testing to optimize the balance between promotional visibility and checkout speed.
Design Screens
Outcome
Increased rewards program engagement and improved customer retention through seamless omnichannel integration. The design helped customers easily understand and redeem their rewards across all shopping touchpoints.