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Case Study
Retail

Wegmans: Mobile Retail Experience

A few Wegmans screens for your retinas to explore. Intense 50 day launch timeline for the 1.0 release.

Wegmans Mobile Retail Experience
Role
Lead UI Designer
Platform
iOS, Android
Industry
Grocery Retail
Focus
Mobile Shopping

Project Overview

We had an intense 50 day launch timeline for the 1.0 release. It was intense, but a great project nonetheless. Since then, the updates and additions have been rolling out like swiss clockwork.

Key Features

  • Shopping List Redesign — Streamlined list management with smart categorization, item suggestions, and cross-device sync for seamless shopping planning.
  • Scan & Go — Self-checkout experience allowing customers to scan items while shopping and skip traditional checkout lines.
  • Product Discovery — Enhanced search and browse functionality with rich product detail pages, ratings, and personalized recommendations.
  • Meal Planning — Recipe integration with automatic ingredient list generation and nutritional information.

Design Approach

Managed a 50-day sprint across design, engineering, and product teams to ship a complete redesign of the shopping list and scan-and-go experiences. Prioritized speed-to-shelf: how fast can a shopper find their items, check off their list, and get through self-checkout without waiting in line? Every interaction was tested against real grocery-run scenarios, not lab conditions.

Design Screens

Outcome

The redesigned Wegmans mobile app successfully launched across both iOS and Android platforms, meeting the aggressive 50-day timeline while maintaining quality and usability standards. Post-launch, the app continued to receive regular feature updates based on user feedback and evolving business needs. The shopping list and scan-and-go features became core differentiators for Wegmans' mobile experience, supporting millions of grocery shoppers with tools that balanced efficiency and product discovery.

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